Post by account_disabled on Jan 8, 2024 6:10:36 GMT
Athe curve here. With the Auction insight you can also catch large sudden changes in the competitive situation. However you need to be a little critical when evaluating the competitors that appear on the list. Are for example the very big players on the market really your competitors At the same time the list can make you aware of companies that you might not consider as competitors and leave out companies from other industries that are actually your competitors and that you should take a closer look at.
How do you compare to your competitors on the following parameters Impression share Impression share is a measurement of the number of impressions you received divided by the estimated number of impressions you were eligible to receive ie high enough bid and relevant enough ad. Average position How high do your ads rank compared to other peoples ads Overlap Phone Number List frequency How often does a competitors ad get an exposure while your ad is also showing Higher position frequency ad shown in a higher position than yours when both ads are shown at the same time Top Page Frequency How often your ad appears at the top of the page above the organic search results. Beat share How often is your ad shown higher than a competitors ad and how often is your ad shown without theirs also appearing.
The overlap frequency is typically quite interesting as here you can directly compare yourself to certain competitors and see how often you appear at the same time. If your competitors exposure share is quite a bit lower than your own exposure share it may be a sign that the competitor is not paying as much attention to the particular product you are researching. You can take advantage of this by for example creating even better ad texts and generally paying extra attention to bid prices. Tip No numbers showing in your Auction Insights report So choose a wider date range. You might.
How do you compare to your competitors on the following parameters Impression share Impression share is a measurement of the number of impressions you received divided by the estimated number of impressions you were eligible to receive ie high enough bid and relevant enough ad. Average position How high do your ads rank compared to other peoples ads Overlap Phone Number List frequency How often does a competitors ad get an exposure while your ad is also showing Higher position frequency ad shown in a higher position than yours when both ads are shown at the same time Top Page Frequency How often your ad appears at the top of the page above the organic search results. Beat share How often is your ad shown higher than a competitors ad and how often is your ad shown without theirs also appearing.
The overlap frequency is typically quite interesting as here you can directly compare yourself to certain competitors and see how often you appear at the same time. If your competitors exposure share is quite a bit lower than your own exposure share it may be a sign that the competitor is not paying as much attention to the particular product you are researching. You can take advantage of this by for example creating even better ad texts and generally paying extra attention to bid prices. Tip No numbers showing in your Auction Insights report So choose a wider date range. You might.